Turn Slow Days Into Delivery Days With Two Smart Promos
Slow days don't have to mean low profits. Two simple promotional strategies can transform your slowest days into your most profitable delivery periods.
Turn Slow Days Into Delivery Days With Two Smart Promos
Every restaurant has slow days. But instead of accepting low sales, smart owners use strategic promotions to turn slow periods into delivery gold mines. Here are two proven strategies that work nationwide.
The Slow Day Opportunity
Why Slow Days Are Perfect for Promotions
Slow days offer unique advantages for delivery promotions:
The Math Behind Slow Day Promotions
A typical slow day might do 20 orders instead of 50. But with the right promotion:
Promotion Strategy #1: The "Slow Day Special"
The Concept
Create a special menu or pricing that's only available on your slowest days. This creates urgency and drives traffic when you need it most.
Implementation Examples
Monday Madness (for restaurants slow on Mondays):
Tuesday Two-Fer (for slow Tuesdays):
Wednesday Wellness (for health-focused promotions):
Why This Works
Promotion Strategy #2: The "Delivery Day" Concept
The Concept
Designate your slowest day as "Delivery Day" and make it the best day to order delivery. This positions your slow day as a special occasion rather than a problem.
Implementation Examples
"Monday Delivery Day":
"Tuesday Takeout Day":
Why This Works
Advanced Promotion Techniques
1. Time-Based Promotions
Early Bird Special (4-6pm):
Late Night Special (9-11pm):
2. Customer Segment Promotions
New Customer Special:
Loyalty Customer Special:
3. Social Media Integration
Instagram/Facebook Promotions:
Technology Tools for Slow Day Promotions
1. Automated Promotions
Use your POS system to automatically apply discounts on specific days:
2. Email Marketing Campaigns
Pre-Day Promotions:
Day-of Reminders:
3. SMS Marketing
Short, direct messages:
Real-World Success Stories
Case Study 1: Pizza Restaurant in Texas
Problem: Monday sales were 40% below average Solution: "Monday Madness" promotion with 20% off all orders Results:
Case Study 2: Asian Restaurant in California
Problem: Tuesday and Wednesday were consistently slow Solution: "Two-Day Special" with rotating promotions Results:
Implementation Checklist
Week 1: Analysis
Week 2: Strategy Development
Week 3: Implementation
Week 4: Optimization
Common Promotion Mistakes to Avoid
1. Over-Discounting
Don't give away too much profit. Aim for promotions that increase volume while maintaining reasonable margins.
2. Inconsistent Promotions
Stick to a schedule. Customers need to know when to expect deals.
3. Poor Communication
Make sure customers know about your promotions through multiple channels.
4. Ignoring Data
Track which promotions work and which don't. Use data to optimize your strategy.
Measuring Success
Key Metrics to Track
Weekly Review Questions
The Bottom Line
Slow days don't have to be profit killers. With the right promotional strategies, you can turn your slowest days into some of your most profitable periods.
The key is testing different approaches, measuring the results, and optimizing based on what works for your specific market and customer base.
Start with one promotion on your slowest day, measure the results, and then expand to other slow days. The goal is to create predictable, profitable business on days that would otherwise be slow.
Want Higher Delivery Profit?
Book a quick call. We'll show you the simple changes that move the needle.
Ready to Cut Your Delivery Costs?
Fill out our simple application form and we'll show you how to reduce delivery costs by 50%+ while maintaining the same service quality.
Apply Now